Kentucky Oaks Day at Churchill Downs is the fourth highest attended horse race in the United States – following the Triple Crown of racing; the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes. Aside from thunderous live horse racing, fans celebrate fashion and fundraising for critical women’s health issues.
During Kentucky Oaks Day, the historic racetrack is decorated in pink bunting and the more than 100,000 guests are asked to prominently incorporate pink into their attire in an effort to raise funds and drive national attention to the fight against breast and ovarian cancer. The event culminates in the Survivors Parade - a march of breast and ovarian cancer survivors that takes place on Churchill Downs’ historic racetrack prior to the running of the Longines Kentucky Oaks race. Pink Out has raised more than $820,000 for charity in the past eight years.
As part of this year’s Pink Out, Churchill Downs has partnered with the Breast Health Program atNorton Cancer Institute to help cover the costs for local breast cancer patients to utilize the DigniCap scalp cooling system, an advanced new FDA-cleared technology that helps prevent significant hair loss associated with chemotherapy treatment. Norton Cancer Institute is the first breast cancer care provider in Kentucky and the only health system within a five-state region to offer patients the innovative DigniCap scalp cooling system.
Furthermore, Churchill Downs will donate $1 for the sale of each Oaks Lily, the official drink of the Kentucky Oaks.